To make the world of sports and outdoors circular
L'Aventure is launched by 4 sportsmen, adventurers, lovers of the great outdoors. How can we continue to enjoy nature without taking into account the impact of the equipment we use?
Why are our used tents burned? Why is a damaged kayak buried?
In 2019, we create La Virgule, a pause to rewrite the end of life of our products.
Upcycling, or how to save waste to produce better
A wetsuit, a zodiac or an air mattress, all products that require a lot of resources to be manufactured. With La Virgule, we collect them to give them a second life.
Unlike recycling, upcycling requires very little energy: a pair of scissors, a washing machine and a lot of imagination are enough to transform an inflatable kayak into a backpack.
From "waste" to final product
An inclusive transformation
Hand-sewn products, by experts
The stages of this beautiful Adventure
We are 4 sportsmen, adventurers, lovers of the great outdoors. But after the wilderness, we are exploring a new unknown territory, that of the end of life of our sports and technical products.
Why are our used tents burned? Why does a damaged kayak get buried?
In 2019, we create The Comma, a pause to rewrite the end of life of our products.
JULY 2019 - Launch of the crowdfunding campaign
The partnership with Itiwit (Decathlon) makes it possible to launch the first production of O2 bags, upcycled from inflatable kayaks and yoga mats and produced in Calais in an ESAT.
More than €15,000 pre-order: the bet is won, the adventure can begin!
DECEMBER 2019 - Release of the Outboard
A rise in power and technicality with this upcycled duffel bag made from semi-rigid boat canvas. The beginning of a collaboration with a Portuguese workshop expert in luggage.
MARCH 2020 - First collaboration with Triban
Launch of the La Virgule X Triban frame bag. A tailor-made product, upcycled and manufactured in Roubaix in a professional integration company.
JUNE 2022 - Gravelots release
OCTOBER 2022 - Release of the Sterne
NOVEMBER 2022 - Collaboration with Sea Shepherd
DECEMBER 2022 - The first upcycled ski touring bag in the world, in collaboration with ZAG
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